‘Hip’ and ‘edgy’ don’t normally describe clothing designed for mothers, but Momfia Tees owners Valerie Pawlowski and Aubrey Hopkins Midgley hope to break out of the stereotypical fashion for mothers with their T-shirt creations.
Willoughby Today recently interviewed Pawlowski, a Willoughby resident whose family is very active in the community and Hopkins Midgley, a ’97 Willoughby South graduate whose daughter recently graduated from Willoughby Safety Town. Here is what they had to say about Momfia Tees.
WToday:When/how did you come up with this concept?
It was actually a combination of conversations we’ve had about motherhood and laughing at ourselves. We both have young children but strive every day to keep our individuality. Aubrey’s husband (our design genius: http://www.redbubble.com/people/midgerock) has been selling shirts on-line for two years.
WToday:What makes your shirts so unique?
Our tee designs are edgy and fun. When you search for tee’s online you find shirts that are fun for so many demographics, but Mom shirts available on the market are very diluted. Our designs reflect on motherhood without losing sight of the individual.
WToday:Who makes up your target market?
Our audience is all Moms who love their kids, regardless if they work or stay at home. Moms that don’t take themselves too seriously and like something a little edgier would be the types to enjoy our product. But we really hope that anyone can find something that appeals to them on our website.
Right now we are working to get Momfia Tees known as a brand for hip, edgy moms. We want to be the go to store for someone looking for a unique gift for a friend or family member and we want to be the brand that all the cool moms are happy to wear.
WToday: What message/goal are you trying to give moms?
Our goal is to remind moms that you don’t have to lose yourself when you become a mother. We want moms to have fun with the trials and tribulations of motherhood. That is the best thing you can do for your family.
WToday:Do you have any fun mom stories you would like to share?
Valerie’s favorite story to tell is when her son peed on the window of the AT&T store. It was rather traumatic and funny at the same time. He was 3-years old and really had to go. He couldn’t wait to find a bathroom. He walked right out of the store while mommy was checking out, pulled down his pants and let it fly on the front window. The employees found it quite entertaining.
Aubrey’s: After a particularly stressful day I was feeling low. My daughter threw her arms around my neck, looked into my eyes and told me that I am the best Mommy in the whole wide world and the funniest and prettiest. It is what every parent hopes for. That their kid feels happy to be a part of their family.
WToday:How can Willoughby/Northeast Ohio moms relate to Momfia?
We are two smart, educated Moms who have been corporate working Mothers and full time stay at home moms. We have been through all the seasons of this region in its highs and lows. It has been said that to live in CLE you have to be tough. To be a super awesome Mom you have to be even tougher, with a nurturing side of love. But, we don’t think you need to be from Willoughby/Northeast Ohio to be a Momfia Mom.
Check this summer for new content at: www.youtube.com/momfiatees.